In November 2014 I (finally) set up my first podcast after playing with the idea / concept for a while. I had no idea what I was doing and it turns out to be surprisingly easy (although I am aware with my background in computers, tech and social media I might have had an unfair advantage).
So I’ve written the barebones of what you need to do to set up your own podcast. Here we go…
STEP 1 –
You need hosting. iTunes hosts nothing (it’s very intelligent of them). You don’t want to use your own web host for a number of reasons I can get into but won’t right now. The main reason is that regular web hosting costs a lot per GB and if one of your episodes goes “viral” you will get hit with a massive bill. Most dedicated podcast hosts give you unlimited downloads / uploads.
There’s a shit ton of podcast hosts out there. I use podbean because I like them. And their analytics are useful for me. But you might like another service. Soundcloud is also good. And I tried Libsyn for a while but changed and I can’t remember why… Please remember once you’ve made the podcast with one host, it’s VERY hard to move it across. Not because of the migration itself, but because the people who subscribe might not bother moving.
My RSS feed is at http://asktheindustry.
If I move it to sound cloud, they need to remove that one and get the soundcloud URL.
NOTE: There’s a way around this but involves a bit more set up using feedburner but I won’t get into that right now. However, it is worth doing if you have the time to do it as you’ll know exactly how many subscribers you have along with a host of other stats you can waste your life on.
STEP 2 –
Configure your feed. Podbean has a little form you fill out making it easier than most. So does soundcloud. I can’t comment on the others, but I imagine it’s easy enough.
All hosts have a very simple form you fill out where you give them the name, genre, author & image / avatar for the podcast. You fill it out like any other form and it can be updated at any point although it does take a few days for iTunes to update.
STEP 3 –
Submit the feed to iTunes (and other places like Stitcher). Getting this approved takes up to 10 working days. So remember that.
There’s a lot of podcast sites, but here’s a nice directory of the biggest places you should submit your podcast (it takes a bit of time, but once it’s done, it’s done).
STEP 4 –
For some people it’s enough to have a recording device. A lot of people use the zoom range. Like the H1 or in my case the H4n. These have in built mics where are really good, but for me I wanted some external mics so that the guest had something to hold (so it feels a bit more professional) but also gets better audio quality (the key I’ve found is to have the mics as close to people’s mouths as possible). I got these and they’re fucking amazing. All Rode products are industry and professional level sound.
Editing I used to use Garage Band, but it’s not that good, but I had no money for anything else. I invested in Adobe Audition which is awesome. Or it’s fairly cheap but REALLY good for editing.
STEP 5 –
Upload the content. That’s the easy part, simply upload as you would any other content. You just need to tag it and bag it and then wait for it to go online.
Please don’t expect the content to appear straight away on iTunes and other podcast networks. They’re grabbing the information from your feed and only refresh it on a regular basis (sometimes daily, sometimes weekly etc). But subscribers get the new episodes immediately.
STEP 6 –
SHARE THE FUCK OUT OF IT.
You can share the iTunes link but 60% of my listens are streamed off my website. That’s a big market I’d be missing if I only used iTunes. That’s where soundcloud helps as it allows you to stream from there site so there’s little set up for you, but I prefer to have more control over my stuff.
And then you have a podcast… there’s loads more behind it and you can go further and further down the rabbit hole. I hope this helps. Best of luck and if you want to thank me / ask me any questions just fire me off an email.