EP 13 – Sean Brightman – How to make the most of your Edinburgh Fringe programme listing.

Ask The Industry Podcast Designers Comments

EP 13 – Sean Brightman – How to make the most of your Edinburgh Fringe programme listing.



Total run time: 42 mins 11 secs.

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Got a problem? Email me and I’ll try and solve it. 🙂

About The Sean Brightman…

Sean Brightman is a comedian & promoter of We Love Comedy by night and a designer of posters flyers and the Edinburgh Fringe programs for Freestival & PBH by day. 

Sean has kindly offered to give any performer 10% off his usual rates if you mention you’ve listened to the podcast (or just read this). You can find his website here.

Also if you’re looking for a photographer (Sean doesn’t do photos) for headshots etc. Bella Noelle (who did my headshots) is offering 30% off photos for the first 10 people and 20% off everyone after that (she also designs posters for Fringe festivals). You can find her portfolio here.

Here are a list of the questions we covered.

Program design…

  • Who are you? [5 mins 26 secs]
  • What advice would you give people to make the most of the small image they get in the program [8 mins 24 secs]
  • What’s the value of being listed in the program? [12 mins 25 secs]
  • Do the ½ and ¼ page adverts help bring in audiences? [12 mins 25 secs]
  • Is it better to spend your budget on a stunt or the program / flyers? [15 mins 03 secs]
  • What’s the best way of making the most of your text / description? [10 mins 05 secs]
  • At what stage should someone come and talk to you (or any designer) to begin creating marketing materials? Should the show be written? [22 mins 34 secs]
  • If a performer has a show, but no idea what they want from a flyer, do you ever take their themes and just make them a flyer? Or do you prefer people to come with ideas? [25 mins 44 secs]
  • Should you use a photo of yourself in a post or a illustration? [26 mins 4 2sec]
  • What (in a poster) sells your show? [28 mins 24 secs]
  • Where do peoples eye go when browsing the program? [29 mins 23 secs]
  • Are the Fringe poster sites worth investing in? How do you use them? [30 mins 35 secs]
  • Are there any PR services / idea-based companies who will help performers come up with stunts / poster designs? [33 mins 37 secs]

Flyer design…

  • What services do you offer? [16 mins 11 secs]
  • What should someone bring you? (beyond show title / info, should we have an idea or do you come up with ideas based around the topics in the show?) [16 mins 11 secs]
  • How much do you charge for a poster / flyer? What do people get for their money? What should a professional cost? [18 mins 09 secs]
  • Do you take into account if a performer is doing the paid vs free fringe when charging a comedian? [20 mins 37 secs]
  • Do you have any book recommendations or places to go to get inspiration for posters and flyers? [36 mins 42 secs]
  • Design book recommendations –
  • If you could give performers one bit of advice in terms of design, what would it be? [35 mins 11 secs]

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Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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