Total run time: 42 mins 11 secs.
Ways to listen to the show…
- Subscribe using iTunes here.
- Download the individual episode by right clicking this link and clicking “save link as”.
- You can also add the RSS feed to your podcast app of choice with the non-iTunes link you can find here.
- Stream the episode on Stitcher
Got a problem? Email me and I’ll try and solve it. 🙂
About The Sean Brightman…
Sean Brightman is a comedian & promoter of We Love Comedy by night and a designer of posters flyers and the Edinburgh Fringe programs for Freestival & PBH by day.
Sean has kindly offered to give any performer 10% off his usual rates if you mention you’ve listened to the podcast (or just read this). You can find his website here.
Also if you’re looking for a photographer (Sean doesn’t do photos) for headshots etc. Bella Noelle (who did my headshots) is offering 30% off photos for the first 10 people and 20% off everyone after that (she also designs posters for Fringe festivals). You can find her portfolio here.
Here are a list of the questions we covered.
Program design…
- Who are you? [5 mins 26 secs]
- Freestival program designer
- PBH program designer
- Poster designer [his website / portfolio]
- What advice would you give people to make the most of the small image they get in the program [8 mins 24 secs]
- What’s the value of being listed in the program? [12 mins 25 secs]
- Do the ½ and ¼ page adverts help bring in audiences? [12 mins 25 secs]
- Is it better to spend your budget on a stunt or the program / flyers? [15 mins 03 secs]
- What’s the best way of making the most of your text / description? [10 mins 05 secs]
- At what stage should someone come and talk to you (or any designer) to begin creating marketing materials? Should the show be written? [22 mins 34 secs]
- If a performer has a show, but no idea what they want from a flyer, do you ever take their themes and just make them a flyer? Or do you prefer people to come with ideas? [25 mins 44 secs]
- Should you use a photo of yourself in a post or a illustration? [26 mins 4 2sec]
- What (in a poster) sells your show? [28 mins 24 secs]
- Where do peoples eye go when browsing the program? [29 mins 23 secs]
- Are the Fringe poster sites worth investing in? How do you use them? [30 mins 35 secs]
- Paco Erhard – Worst. German. Ever.
- Christian Schulte-Loh: Attack of the 50 Foot German
- Are there any PR services / idea-based companies who will help performers come up with stunts / poster designs? [33 mins 37 secs]
Flyer design…
- What services do you offer? [16 mins 11 secs]
- What should someone bring you? (beyond show title / info, should we have an idea or do you come up with ideas based around the topics in the show?) [16 mins 11 secs]
- How much do you charge for a poster / flyer? What do people get for their money? What should a professional cost? [18 mins 09 secs]
- Do you take into account if a performer is doing the paid vs free fringe when charging a comedian? [20 mins 37 secs]
- Do you have any book recommendations or places to go to get inspiration for posters and flyers? [36 mins 42 secs]
- New Maters of Poster Design
- Evernote
- Saul Bass (did a lot of Alfred Hitchcocks film posters)
- Design book recommendations –
- If you could give performers one bit of advice in terms of design, what would it be? [35 mins 11 secs]
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If you enjoyed this you might also like…
- A List of designers / marketing people who have been on the ATI podcast.
- EP 09 – Idil Sukan – art director and photographer who does marketing materials for performers
- EP 07 – Iszi Lawrence – comedian, podcaster & Edinburgh poster designer.
