Total run time: 52 minutes 25 seconds.

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About Izsi Lawrence…

Iszi is a stand up comedian, podcaster and Fringe poster designer. In this episode I interviewed her on everything from self-promotion to marketing materials at different festivals. If you want to hear a podcast all about “branding” as a performer you can do so in episode 8 [Podcast here].

On of my biggest “take aways” from it was –

“Always use your face in your adverts because people are essentially monkeys and always looking for faces in everything. So it gives people something to connect with.” – Izsi Lawrence

Here are a list of the questions we covered…

Edinburgh Fringe Poster / Flyer / marketing material design…

• What have you done in the past? And what is your background? [4 mins 23 secs]

1. James Randi – TAM
2. Matt Dwyer / Matt Price
3. Stephen Carlin / Norman Lovett

• At what point the the development of a show should someone start looking into approaching a designer for promotional materials? [6 mins 51 secs]
• What is the value of the program thumbnail image? What should we put in it? [8 mins 05 secs]

1. Pareidolia

• Do you offer professional photography services?  [9 mins 53 secs]
• Thoughts on different photographers style [11 mins 45 secs]
• What services do you offer for poster / flyer design? [12 mins 25 secs]
• Can you ever have too many quotes / stars on a poster? [13 mins 28 secs]
• What’s the biggest fault with logo design? [16 mins 25 secs]
• Should we come to you with an idea or just a concept or nothing? [19 mins 30 sec]
• How do you calculate your rate for poster / flyer design?[19 mins 55 secs]
• What projects do you like working on most? [20 mins 33 secs]
  

1. Iszi’s Red Bubble account.

• Do you need to come and see the show to get a feel for it? [25 mins 40 secs]

1. Matt Price: The Maryhill Dinosaur

• How much does the poster design get impacted by the type of show? [28 mins 30 secs]

1. Elf Lyons Show Poster 

• Some really good advice on what you should get in terms of headshots. [30 mins 30 secs]
• Should a picture of you be in the poster? [32 mins 15 secs]
  

1. New Labour, New Danger 
   
2. Silk Cut adverts

• When you design a poster / take a photo, do you own the copyright on it? [35 mins 15secs]
• What tricks / hints you know that help catch peoples eye / make them more memorable in posters? [38 mins 01 secs]
  

1. Trajan Pro
2. Helvetica 
3. Iszi Lawrences What Not Poster
4. Z List Dead List
5. Andy Zaltzman

• If you could give 1 bit of advice to a performer who is starting to look into designing some marketing materials for a show, what would it be? [43 mins 11 secs]
• Who are your favourite artists?
  

1. Edward Burra
2. Mondra

Loving the show? Then consider giving us a donation to keep it going!

If you liked this you might also like…

• List of Edinburgh Fringe marketing material designer interviews
• EP 08 – Iszi Lawrence talks more on Branding as a comedian
• EP 09 – Idil Sukan – designer, photogapher and art director talks about her methods of creating amazing Edinburgh Fringe marketing materials for performers.

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EP 06 – Bruce Dessau – reviewer at the London Evening Standard & Founder of BeyondTheJoke.co.uk		EP08 – Iszi Lawrence on branding – comedian, podcaster & Edinburgh poster designer.

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