EP 09 – Idil Sukan – art director and photographer who does marketing materials for performers

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EP 09 – Idil Sukan – art director and photographer who does marketing materials for performers


Total run time: 1 hour 32 minutes 02 seconds.

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About The Idil Sukan…

Idil Sukan is a art director and photographer who has been involved in 100s of shoots for performers ranging from household names to newbies. She runs the agency DrawHQ and is known for her unique style of building marketing materials around the on-stage persona of the act in question.

Her first art exhibition “This Comedian” showcases 10 years of photos she has taken of comedians. We’re doing a trip down to her event which you can find more information on here.

Here are a list of the questions we covered…

Posters / Flyers / Marketing Materials for shows…

  • Her thoughts on using marketing principles vs your comedic persona in your flyer / poster. [4 mins 7 secs]
  • Thoughts on the lack of imagination and faith (from producers) in marketing materials and DVD design. [9 mins 53 secs]
  1. Louie CK
  • Using your creative origins in marketing marketing materials [12 mins 34 secs]
  • Thinking of the “big picture” of everything you do when you make a poster. [14 mins 23 secs]
  • Why you need to develop your identity before doing any PR or press. [16 mins 45 secs]
  • Why giving your designer time is essential.[17 mins 45 secs]
  • Are the unrealistic poses images / headshots just vanity or something else?[18 mins 16 secs]
  • Should the designer and the photographer be the same person? Or is it better to have a team? [23 mins 16 secs]
  • How would you describe what you do? [23 mins 58 secs]
  • How is the poster is a chance to add to the show? [26 mins 17 secs]
  • People have an opinion of you without ever having seen you or your show. [30 mins 37 secs]
  • Thinking of posters / marketing materials from the audience perspective. [31 mins 26 secs]
  • How do your fees work? And what do you get for your money? [32 mins 7 secs]
  • Do you go and watch a preview / show to get a feel for the production? Is this needed? [33 mins 41 secs]
  • Do you have any success stories / really good examples of your work that you’re proud of?[34 mins 52 secs]
  • Is the program worth it? Where should you start with your marketing materials for the Fringe? [35 mins 04 secs]
  • Making a commitment with yourself as a performer through adverts. [37 mins 37 secs]
  • What should your Edinburgh budget go on? [38 mins 57 secs]
  • How the picture desk editors operate and design their magazine during the festival. [39 mins 37 secs]
  • Is Edinburgh a trade show? [40 mins 42 secs]
  1. Daniel Kitson
  • Are we asking the wrong questions by wondering what is making an eye catching poster? [41  mins 55 secs]
  • Why should we care about our posters / marketing materials? [41  mins 55 secs]
  • Why you should design your poster at a group of people and with the aim of keeping people you don’t want out. [45 mins 46 secs]
  • What makes a good photographer? [50 mins 7 secs]
  • Are there shows / people you prefer to work on? [52 mins 33 secs]
  • Why you should put your energy into the “hard stuff” and not waste your drive on things which won’t help your show stand out. [54 mins 7 secs]
  • So how much psychology goes into poster design when you do it? [1 hour 0 mins 53 secs]
  • Isn’t comedy a meritocracy? Shouldn’t the show being funny be good enough to get people in?  [1 hour 0 mins 53 secs]
  • Don’t you just need a pretty image on the poster and a good show? [1 hour 7 mins 17 secs]
  • What makes a rubbish poster? Can you define it? Are there trends? [1 hour 9 mins 42 sec]
  • Why does it take so long to “get good” at anything in art? [1 hour 10 mins 17 secs]
  • Is there a good time in a persons career it’s worth coming to you? [1 hour 12 mins 11 secs]
  • What does the investment in good posters / photos say to industry? [1 hour 12 mins 11 secs]
  • What PR services do you offer? Do you support performers beyond Edinburgh? [1 hour 15 mins 47 secs]
  1. This Comedian
  2. Chloe Nelkin
  • What are your thoughts on PR? [1 hour 17 mins 11 secs]
  • Why you (as a performer) should think of the business side of their career and stop comparing themselves. [1 hour 18 mins 05 secs]
  • How realistic should your goals be from Edinburgh? How do you help with this? [1 hour 23 mins 24 secs]
  1. Edinburgh Awards
  2. Growing a fan base
  3. 1000 True Fans Theory

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Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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