EP 04 – [Inbetweenisode] Rachel Holdsworth & Stuart Black from The Londonist

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EP 04 – [Inbetweenisode] Rachel Holdsworth & Stuart Black from The Londonist

Total run time: 41 minutes 54 seconds.

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About The Londonist…

The Londonist is a blog which is “about London and everything that happens in it.”

Stuart Black runs the Londonist theatre listings for the site and is a reviewer for the arts.

Rachel Holdsworth is the comedy editor at the Londonist.

Here are a list of the questions we covered…


  • What is the criteria to get listed on The Londonist? And is that just for comedy or for all types of shows? What should you include in your email? [4 mins]
  • What advice would you give to a performer for getting listed on Londonist? [4 mins]
  • Sometimes they may run a small feature on ‘who to watch’ or ‘rising stars in 2015’ etc. – how do those get ‘found’ by the Londonist – competition winners? recommendations? people who have contacted and badgered you? [20 mins 11 secs]
  • Do your readers thank you for recommending shows and giving feedback? [22 mins 36 secs]
  • What are the lead times to get listed ? (ie how early should I need to contact you to get my event listed?) [34 mins 41 secs]


  • What does it take to get a review from the Londonist? [4 mins]
  • What advice would you give a performer to getting the attention of Londonist for a review? [4 mins]
  • Do you prefer to review previews or finished shows? [8 mins 57 secs]
  • What do you think of star rating systems? You guys don’t use them, is there a reason for that? [11 mins 43 secs]
  • What do you make of pull quotes? [13 mins 53 secs]
  • What would make a 5-star review? [25 mins 50 secs]
  1. Joseph Morpurgo Odessa

Writing for the Londonist…

  • How to pitch to the Londonist for writing articles, who to pitch to, what they’re looking for and what they’re NOT looking for. The do’s and do-not’s for contacting the editorial team. [14 mins 40 secs]
  • How does someone become a freelancer?  [2 mins 37 secs]


  • What kind of shows do you enjoy watching? [24 mins 33 secs]
  • If I wanted you to come and watch my show what is the best way of telling you about it? [27 mins 36 secs]

Building Audiences…

  • Have you found it easier to build a community around a niche (London, which I know isn’t a niche, but it’s specialising) ? [30 mins 20 secs]
  • What advice would you give to performers building an audience? Which platforms have you found work best and for what content? [30 mins 20 secs]
  1. Pub crawls

Everything else…

  • Does the Londonist run any events of its own? Would they consider it in the future? [31 mins 26 secs]
  • Would you ever have “Londonist festival”? [31 mins 14 secs]
  • A brief history of the Londonist [28 mins 10 secs]
  • What sites would you recommend / read outside of yours? [34 mins 41 secs]
  • Chortle
  • The Standard
  • The Guardian
  • Recommended Books [ 33 mins 42 secs]
  1. Craig Taylor: Londoners.

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Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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