How To Make A Living By Working For Free
Thanks for stopping by! It’s finally here, my 2nd book [you can buy it here… or keep scrolling to find out more about it]. It took me 2 years to get right and finished and I am so proud to share it with you. The book is the result of my 6 years in social media marketing coupled with 5 years in stand up comedy and an obsession between the two. I’ve studied the history of how artists made money and found an audience for their work, how we do it today and what you need to know to get started building your own audience.
Here’s a synopsis of the book -
The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.
The book takes a critical and in-depth look at the media’s perception of “free content” vs the reality of what the general public see it as.
If you’re an artist in the modern age who wants a sustainable audience you’re no longer just an artist, you’re a community leader.
Here’s a chapter by chapter breakdown.
Chapter 1: How to make money out of your creativity?
From the Middle Ages to Renaissance Europe to the current day. I give you a brief history of how artists made money to continue creating what they do best.
Chapter 2: Aims
What do you want to achieve? You can’t achieve an aim without having a final goal in mind. Here’s where you need to be honest with yourself about what you want so you can focus on your mind on how you’re going to get it.
Chapter 3: Where are you at the moment?
You could be below the radar or have a growing fan base. You could even have a large fan base but not now how to make money from it. This is the chapter where we look at where you are in relation to your goal and how you can realistically achieve it using The Curve.
Chapter 4: How do you build and maintain an audience?
What do you need in order to attract an audience? And more importantly, what do you need to do to maintain it. In this chapter we look at how relationships between artists and fans develops online and start to reframe the idea of “Free” as a good thing.
Chapter 5: How many fans do you really need?
Do you really need a million fans to be profitable? Probably not. The number is probably closer to 1,000. In this chapter we’ll look at how you find your True Fans and ask them (nicely) to support you.
Chapter 6: Why you shouldn’t aim for the mainstream
In this chapter we’ll look at why “breaking the mould” or doing something unique is a great thing and you shouldn’t fear it. The mainstream is dying and niche interest communities are growing as we’ll see in the Long Tail Theory. By being specific in what you do you stand the greatest chance of attracting a loyal fan base.
Chapter 7: How can you be unique in your field?
Now that we’ve established why being unique is a good thing, we’ll need to work out what’s unique about you and why that’s a really good and exciting thing. Oh they’ll be Purple Cows.
Chapter 8: Why advertising undervalues content.
Can you live off internet adverts? Probably not. (Sorry to burst your bubble). Advertising can make you a bit of cash, but in this chapter we’ll look into why that cash is short term, can lose you fans and ultimately devalues what you’re trying to do.
Chapter 9: Why you have to give stuff away for free?
In this chapter we’re going to look into the main reasons why some artists have decided to give away their content for free and why people will pay for art that they can get for free.
Chapter 10: Why you have to give stuff away?
Why people will and won’t pay for free content is down to your connection with them. In this chapter we’re going to look at why free content is actually the first step in building a connection with a potential True Fan.
Chapter 11: How to think like a fan.
Artists often forget that they’re fans of someone else – usually the person who got them interested in the thing they’re doing / making. Remembering how excited you are about another artist’s work helps you get in the mindset of your fans which is important when it comes to building a relationship with them.
Chapter 12: Pick yourself
Why you should be independent and not wait to make the thing you’ve always wanted. If it’s good enough and finds a large enough audience the mainstream industry will beat a path to your door – by which time, you might not even need them.
Chapter 13: Why paywalls are the worst thing online.
Given that we established in Chapter 10 that giving away content is actually the first step in building a relationship, we look at paywalls and why these are not going to help you to continue to attract a wider and wider audience.
Chapter 14: Vanity Figures.
Numbers are fun online. From your Follower count on Twitter to your Fans on Facebook, it’s easy to forget these numbers are people. They might make you feel good when they’re going up, but they’re vanity metrics and should be taken with a pinch of salt. What numbers matter and what numbers make us feel good aren’t always the same thing.
Chapter 15: A Quick Guide to Crowdfunding.
In this chapter we’ll deep dive into several methods of crowdfunding your art from the one-off method to the on-going financial support of your fans which can be so critical for artists.
Chapter 16: First Steps / Devising Own Targets.
Where do I go from here?
Now that you’ve learned everything I have to offer I will give you some final tips specific to your artistic field and also go into deep detail on what you can do to cultivate your community.
The first chapter as a podcast…
Don’t have time to sit down and read the first chapter? No problem. I recorded a free podcast reading of the first chapter (below). If you want to download it you can click this link. Or you can Subscribe to the Ask The Industry podcast download it to the podcast player of your choice.