EP 62 – Post Edinburgh Fringe 2016 Panel

Ask The Industry Podcast Comments

EP 62 – Post Edinburgh Fringe 2016 Panel


Total run time: 1 hour 10 mins 18 secs.

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About this episode…

The Edinburgh Fringe is a fickle place and comedians (as well as all other types of performers) use everything at their disposal to stack the deck in their favour. From PRs to giant posters I got a panel of comedy industry experts together to discuss what works, what doesn’t and bust myths about the Fringe.

About the panel…

Steve Bennett (@stevechortle) – Founder of Chortle.com (@chortle), the Chortle awards and head reviewer at Chortle.

Bruce Dessau (@brucedes) – Founder of BeyondTheJoke.co.uk and head comedy reviewer at the London Evening Standard.

Copstick – head comedy reviewer at the Scotsman and on the judging panel for the Malcolm Hardee Awards.

John Fleming (@thejohnfleming) – Founder of the Malcolm Hardee Awards.

Hils Jago (@hilsjago) – Founder of the Amused Moose Comedy Club (@amusedmoose) and the Laugh Off Awards.

Barry Ferns (@barryferns) – Founder of Angel Comedy Club (@angelcomedy), the Barry Awards, Fringe veteran and comedian.

And me (Simon Caine – Comedian, writer, podcaster @thismademecool)

This podcast would be useful for…

This podcast would be useful to anyone interested in doing a comedy show at the Edinburgh Fringe, progressing on the comedy circuit, how competition help your career even if you don’t win and comedy fans after a behind the scenes look at the Fringe.

If you enjoyed this you might also like…

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Here’s a list of some topics we covered…

  • What are the reviewers links between the outside of Edinburgh circuit and Edinburgh?
  • Is it hard / impossible to get reviews on the Free Fringe?
  • Why were the reviewers “bored” at this year’s Edinburgh Fringe?
  • Is variety dead at the Fringe?
  • Have the agendas / middle men / PRs and marketing efforts of some ruined creativity in Edinburgh?
  • Are PRs needed any more? Do they help get reviews?

Here’s some stand out quotes from the pod…

“If you have a story or something autobiographical and you feel you have to do it, write it down, put it in the drawer and then do it when you’re famous when someone might care.” – Hils Jago.

“It doesn’t matter what you do as long as you do it well enough but 99% of performers aren’t doing it well enough.” – Copstick

“If your first show is about your dead dad, for example, you might not have the comedic tools to handle it yet. So don’t start with it.” – Bruce Dessau

“We’re sold the idea of coming to the Fringe to win an award as a performer. And you feel like being funny isn’t enough to win.” – Barry Ferns

“An industry is fucked the minute most of the people in it are just after shiny awards.” – Copstick

“If you suggest someone and they fail on TV it’s your fault. If you suggest someone and they fail and they have awards it’s not your fault.” – John Fleming

“I never go to see a show or reply to an email from a comedian or PR saying ‘please come see my show’. There’s just too many of them.” – Steve Bennett

“Rent your London flat out. If you’re struggling with costs, get on AirBnb and don’t leave your flat empty for a month. Don’t print 100s of posters which will only get plastered over and stick to one or two thousand flyers at most.”- Hils Jago






Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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