EP 19 – Mel Brown – Founder of Impressive PR

Ask The Industry Podcast Comments

EP 19 – Mel Brown – Founder of Impressive PR

Total run time: 46 mins 07 secs.

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About Mel Brown…

Mel Brown has been working in PR for over 20 years and has been going up to the Edinburgh Fringe helping performers get as much coverage as possible. Her clients include Joan Rivers, Jimmy Carr, Mitchell & Webb (Peep Show), Noel Fielding, Russell Brand, Mark Thomas, Stewart Lee (BBC2) and more! Impressive work on Brand and Image Management (including styling and photoshoots) Events, Tours, Festivals, Theatre Productions and Awards Ceremonies.

Here are a list of the questions we covered. 

Comedy PR

  • She doesn’t represent anyone on the Free Fringe, why? [7 mins 14 secs]
  • Is it more or less expensive to work with a  PR if you’re on the Free Fringe? [9 mins 19 secs]
  • What do you think of comedians “going solo” and doing their own PR? [9 mins 56 secs]
  • Do you think there are too many middle men in comedy? [9 mins 33 secs]
  • How would you describe what a PR is to someone who doesn’t know? [41 mins 04 secs]
  • The difference between a promoter and a PR [16 mins 02 secs]
  • What’s a day look like in the life of a PR in Edinburgh.[20 mins 51 secs]
  • What is the process of taking on an act? [22 mins 21 secs]
  • How do you view the Edinburgh Fringe?  [25 mins 36 secs]
  • What do you think of the acts who sell out shows in Edinburgh but still go home with a loss? [40 mins 16 secs]
  • What do you have to say to people like Copstick who said that it often feels like “money talks” or even shouts at the Fringe and so can make the already competitive nature of the Festival?
  • How do you pick who you work with?
  • Do we invite you to come see the show? Or a preview? Or a spot?
  • You’ve said the big key skills a PR needs is to be organised and able to communicate. [24 mins 42 secs]
  • Do you work with indie comedians or only with comedians with management? [9 mins 56 secs]
  • How can having a PR help you get spotted for awards and springboard beyond Edinburgh? [20 mins 24 secs]
  • What advice would you give someone who cannot afford to pay for a PR but wants to do it themselves and see how hard the job is to do it for themselves?
  • How do you quantify or measure success? [37 mins 51 secs]
  • What are the do’s and don’ts when someone wants to contact you? [23 mins 31 secs]
  • What level of comedian would benefit most from professional PR assistance? [30 mins 44 secs]
    • If they are at the level where you have an audience do you need a PR? Or would do you think there’s something to said for them jumping to a room that’s too big for them?
    • Bobs bookshop [Podcast]
  • When I interviewed Copstick she said she would take some of your tips on board because she’s got to know you… is that what people are paying for? Because every performer will think there show is amazing so journo’s blank it out. So you add a level of validity to the show because we have some sort of backing? [17 mins 36 secs]
  • Neil Mackinon said that performers should be wary of any PRs who say they can do theatre and comedy PR, I know you do both music and comedy PR, do you think his thoughts are fair? How do you split the two specialities? [12 mins 33 secs]
  • Because I feel like there’s a lot of misinformation out there… Say I employed you as a PR for my show, what is the process performers will expect to happen and what are they paying for? [11 mins 18 secs]
  • when choosing one, is it best to go with someone who already promotes acts similar to you (so they have good contacts in the field already), or someone who has clients very different to you, (so there won’t be a conflict of interest or too much saturation and you will get super attention because you’re their one and only bearded lady etc) [27 mins 46 secs]
  • Is it easier to “sell” an act who has a distinct style? [30 mins 1 secs]
  • Do you think there are too many awards?[39 mins 41 secs]

Social media

  • How do you think social media and comedians building relationships will impact the PR industry? [33 mins 35 secs]
  • With the decline in people buying magazines and papers and going online how has this impacted your job as a PR?

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Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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