EP 15 – Julian Caddy – Managing Director of the Brighton Fringe



Total run time: 1 hour 07 mins 51 secs.

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About The Julian Caddy…

Julian Caddy is a live performance and event producer, promoter and director. He’s bee running venues in Edinburgh with his production company he co-founded (“Sweet Entertainments Ltd”) since 2003 and is the current managing director at the Brighton Fringe. As the MD he over sees the development of the Fringe while not impacting on its open-access policy. This podcast would be useful for anyone thinking of taking part in the Brighton Fringe who is unsure what it is about and how to market / raise audiences during it. You can also follow him on Twitter here.

Buddhism & Cats…

If you’re coming down to the Brighton Fringe, please consider coming to see my show “Buddhism & Cats.” It’s on for 9 days and would really help me out. Also, it’s free and effectively work-in-progress for Edinburgh. You can find the listing here.

And here’s a paragraph describing the show – 

If you got your idea of adulthood from F.R.I.E.N.D.S. but reality hasn’t lived up to the expectation, if you live more in your head than in the moment and if you feel connected online and profoundly disconnected from people offline, then this is the show for you.

Here are a list of the questions we covered. 

General Fringe Questions 

  • What are the advantages of doing Brighton before Edinburgh? and are those Brighton shows previews? [3 mins 046secs]
  • What’s their connection with the World Fringe Alliance? [7mins 03 secs]
  • What’s the best way of selling a free show vs paid ? [9 mins 29 secs]
  • Do you want to encourage the free or paid Fringe? [13 mins 02 secs]
  • Do you like it when people bring down a work-in-progress show? Or are you more interested in fully finished shows? [13 mins 02 secs]
  • Should I go paid or free fringe? [14 mins 12 secs]
  • If you can’t make it down to the events in Brighton do you offer the notes online?
  • Do you get annoyed being compared to the Edinburgh Fringe? [18 mins 46 secs]
  • Do you think the mini-Fringe festivals around the UK is a result of people not being able to afford to go to Edinburgh or the local businesses wanted to get people into Brighton? [21 mins 06 secs]
  • The future of the Brighton Fringe [31 mins 06 secs]

Marketing 

  • Promotion if you don’t live in Brighton etc [14 mins 46 secs]
  • Are there rules on where you can/ can’t flyer? Can you explain what the ban on flyering and what licence we need to get from you to get around it? [11 mins 24 secs]
  • Can you employ flyers? [40 mins 46 secs]
  • What happens if you’re caught flyering without a licence? [41 mins 21 secs]
  • Is it worth investing in a person for your own PR? [30 mins]
  • Which local publications is it worth reaching out to and why?
  • Word of mouth vs paid marketing [24 mins 55 secs]
  • What are the average audience numbers for a Brighton Fringe festival? [26 mins 13 secs]
  • How should you gauge your success in Brighton? [28 mins 03 secs]
  • Advice on best practice for flyering [38 mins 46 secs]
  • Advice on getting media coverage and which papers are worth contacting.[42 mins 16 secs]
  • You said in one of your Fringe files to drop off your flyers to the Brighton Fringe team… what does that mean?
  • Do you have a list of journalists we should be contacting to send our press release to?
  • How can you help make a free show stand out from the crowd? Is it just a case of flyering? Because that feels very much a numbers game.

Social media

  • How do you see the role of social media working for performers in the future? [44 mins 56 secs]
  • What role does social media play in word-of-mouth and marketing? [44 mins 56 secs]

Personal

  • If you had one tip to performers what would it be? [56 mins 11 secs]

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