EP48 – David Mulholland – Big Cheese at the Soho Comedy Club

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EP48 – David Mulholland – Big Cheese at the Soho Comedy Club


Total run time: 1 hour 15 mins 42 secs.

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About David Mulholland…

David Mulholland founded the Soho Comedy Club (@SohoComedyClub) 10 years ago. Since then it has grown to 4 shows over 3 nights a week and all of them are ticketed and paid work for performers. I got him on to talk about how the London scene has changed, what we can learn from that and how to effectively start, manage and run a gig in the capital.

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Here’s a list of questions we covered…

Soho Comedy Club…

  • Why did you found the club? [0 mins 0 secs]
  • His thoughts on free comedy nights in London [2 mins 26secs]
  1. Barry Ferns
  2. Angel Comedy
  3. Top Secret Comedy Club
  • Does he make a profit on all his nights? [3 mins 45 secs]
  • What gets bums on seats in the capital? [5 mins 42 secs]
  • Do you find flyering works?
  • His thoughts on London Comedy Club / Inky Jones [6 mins 35 secs]
  • Do you have a social media plan? [11 mins 38 secs]
  • What’s the secret to the longevity of the club?
    • Do you think there’s too many comedians?
  • How do you select line ups? [33 mins]
  • What’s the progression ladder? [33 mins]
  • Do you deal directly with comedians or only through agents? [34 mins]
  • How do you think the closure of Time Out comedy will impact you and other newer clubs? [35 mins 30 secs]
  1. Londonist podcast
  • You wrote an article for Chortle in 2010 about how it’s life or death for comedy clubs. Do you still think that the council’s move on flyer and promotion has had a long term impact on your club / other clubs in the west end? [14 mins 15 secs]
  1. http://www.chortle.co.uk/news/2010/06/08/11143/its_life_or_death_for_comedy_clubs
  • Is there a reason it’s comedy clubs which are being targeted in that way?
  • Have you found there’s been more or less competition in the last 5 years? [40 mins]

Edinburgh Fringe Festival…

  • How do you find taking your club to Edinburgh? [29 mins 20 secs]
  • Does having more shows help you break even? [31 mins]
  • Do you find the brand name extends that far? [31 mins]
  • Why don’t you just take a selection show? Is there a reason you take a London comedy night up with you?
  • What are the main differences between London and Edinburgh audiences?

Final questions…

  • What are the best books on comedy, writing, stand up etc you’ve read? [59 mins]
  1. John Pares – How To Be A Comedian
  2. George Carlin’s books
  3. Steve Martin’s Autobiography
  • Best show you’ve ever seen? [59 mins]
  1. George Carlin
  • What’s the biggest mistake you’ve ever made and how did you get over it? [59 mins]
  • What is the most interesting thing you do that nobody else ever seens? [59 mins]
  1. Double Standards TV Show
  • Who do you think is the most underrated person in your industry? [59 mins]
  1. Carey Marx
  2. Simon King
  • What do you think is the biggest problem in the comedy industry and how would you go about solving it? [59 mins]
  • Best bit of advice you’ve ever been given? [59 mins]
  1. Reginald D Hunter
  • Best bit of advice you would give a comedian who wants to make a career in comedy? [59 mins]







Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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