EP35 – Ben Walker – Behind the scenes of award-winning podcasts.

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EP35 – Ben Walker – Behind the scenes of award-winning podcasts.



Total run time: 1 hour 27 mins 35 secs.

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About the Ben Walker…

Ben Walker (@_Ben_Walker) is the founder of Fuzz Productions who have created Sony Award-winning ‘Do The Right Thing’, the Loaded LAFTA-winning ‘Pappy’s Flatshare Slamdown’ and the Chortle Award-winning ‘Richard Herring: As It Occurs To Me’. We also make Richard Herring’s other podcast ‘Richard Herring’s Leicester Square Theatre Podcast’. They also produce video content for YouTube and BBC online.

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Here’s a list of questions we covered…

What makes an award-winning podcast?

  • How did you get started in podcasting? What were you doing before? [1 mins 46 secs]
  • What does a producer actually do? [5 mins 16 secs]
  • What’s the ideal length of a podcast? [11 mins 46 secs]
  • Does a consistent format help with audience building? [21 mins 56 secs]
  • How does the awards work? A lot of them are votes based, so the more dedicated the audience the better? [1 hour 15 mins 26 secs]
  • What kit do you need to start a podcast? [1 hour 16 mins 26 secs]
  • How does Fuzz Productions decide what shows to produce and how does it make money?
  • A lot of my friends who produce podcasts do it solo, so don’t know what the different job roles are. What exactly does a producer do? [1 mins 46 secs]

Building an audience for a podcast…

  • How much sway does reviews / downloads / images have on the iTunes chart? [1 hour 3 min 37 secs]
  • Realistically what size audience should people expect? (user submitted, it will depend on content, but how do you manage your expectations on audience / listener numbers?) [56 mins 14 secs]
  • How have you found sharing video version of the show has help more people discover RHLSP?
  • Social media value – connecting with the audience through social media? Does it help? Have you made any mistakes along the way?

Sponsorship / money for podcaasts…

  • How much of a following do you need before asking for donations to keep free podcasts running? [34 mins 27 secs]
  • What are the best ways of making money from podcasting?
  • Do you think adverts are a good thing or get in the way?
  • Crowdfunding podcasts?
  • Patreon is the latest way of getting sponsorship for a free content show, what do you think of this? What are the pros / cons of it vs the £1 badges which Go Faster offer? [34 mins 27 secs]
  • Most of my friends who do podcasts don’t expect to ever make a profit on their show but do it because they love it and get “additional opportunities” for doing it. What’s the best thing which has come from your podcasting? [1 hour 9 mins 27 secs]
  • Does uploading podcasts to YouTube help with discovery? [41 mins 47 secs]

the future of online distribution vs classic / traditional content (eg tv / radio).

  • When I spoke to David Quantick [Podcast] he spoke about how the radio was quicker to produce than TV, but I know that podcasts can be even quicker because the internet has removed all barriers to distribution. How do you see the future of online content? [27 mins 47 secs]
  • Hosting – soundcloud – what advice do you have for someone looking at starting a podcast? [1 hour 8 mins 27 secs]
  • What mistakes have you made which you would want others to avoid when developing their own online content? [1 hour 26 mins 27 secs]
  • The DIY mentality of making your own show for the hell of it is great, do you think there’s too much content online?



Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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