EP34 – Amée Smith – Associate Director at Prospero Arts PR – How to effectively promote a show, tour or Edinburgh run.

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EP34 – Amée Smith – Associate Director at Prospero Arts PR – How to effectively promote a show, tour or Edinburgh run.



Total run time: 1 hour 10 mins 11 secs.

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About the guests…

Amée Smith is an associate director and PR specialist at Prospero Arts. Prospero deal with some of the biggest names in comedy to help get their tour dates known by the right people, in the right publications and more!

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Here’s a list of questions we covered…

Edinburgh PR…

  • What is it you do? [2 mins 18 secs]
  • How are the “top 10” lists put together and how can a PR help get a show featured? [14 mins 09 secs]
    • What advice would you give someone looking at taking their first hour to Edinburgh?
    • Are there any common mistakes you see indie comedians making?
    • Do you work with indie comedians or only ones with agents?
  • How do you scout for acts to represent in Edinburgh? [8 mins 11 secs]
  • How many acts do you take to Edinburgh each year?
  • What do you think of the rising costs of putting on a show in Edinburgh? [18 mins 34 secs]
  • What are you looking for in a show to represent? [56 mins 38 secs]
  • What are the free methods of getting exposure for a tour / show? [47 mins 58 secs]
  • How much do you factor in social media to a PR campaign? [49 mins 08 secs]
  • How do you go about finding the ideal PR for the tour you’re planning? [39 mins 18 secs ]
  1. Live Touring Q&A Panel podcast
    • When does the Edinburgh PR train begin for you for any given show?
    • What role does social media play in your PR plans?
  • What are the deal breakers for you? [58 mins 30 secs]
  1. Ben Williams Podcast
  • What do you want comedians to send you to try and get your attention? [23 mins 18 secs]
  • What do you think of Edinburgh Stunts? Do you think they help with coverage or are there too many happening? [25 mins 03 secs]
  1. Bruce Dessau’s podcast
  • What do you think of the star rating system? [29 mins]
  • When do you start preparing for an Edinburgh show? [16 mins 18 secs]
  • Reviewer Copstick [podcast] said that if a performer has a good show word-of-mouth will sell it in Edinburgh, do you believe this is true? [34 mins 48 secs]
  • Do you believe PR starts word-of-mouth or helps it? [33 mins 48 secs]
  • Neil Mackinnon [podcast] said that performers should be wary of any PRs who say they can do theatre and comedy PR, I know you do both ,do you think his thoughts are fair? How do you split the two specialities? [9 mins 59 secs]
  • How often do you get out to live comedy / open mics to find new talent? [6 mins 39 secs]
  • What are your favourite venues? [6 mins 39 secs]
  • How do you go about getting an interview in a newspaper (and other free publicity) [42 mins 08 secs]

Touring PR…

  • How closely do you work with local papers vs the nationals on tours?
  • You said in the live pod that interviews are a free way of getting good exposure for tours, what other tricks and tips do you use to get exposure for ages?
  1. Live pod episode.
  • What are the biggest mistakes people make when promoting a tour? [51 mins 18 secs]
    • Do you think it’s easier to make money off a tour vs Edinburgh?
    • As I understand it, your measure of success is coverage for a show, but how do you measure what exactly sold tickets?
  • How do you build a relationship with journalist? [3 mins 07 secs]
  • How do you measure success? [52 mins 50 secs]
  • How to find the best PR for your show / tour? [1 hour 2 mins 18 secs]
  • One bit of advice for people who want press coverage for a tour / show? [1 hour 2 mins 18 secs]


  • Favourite comedians? [1 hour 1 mins 48 secs]
  • Favourite shows?  [1 hour 1 mins 48 secs]
    • The Darkness Rises



Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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