EP90 – How to bring a show to the Adelaide Fringe Festival.

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EP90 – How to bring a show to the Adelaide Fringe Festival.


Total run time: 1 hour 22 mins 03 secs.

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About Jo O’Callaghan…

Jo O’Callaghan is a former performer who is head of artists, venues and events at the Adelaide Fringe (@Adelaide_fringe). She’s previously worked at Melbourne Fringe, Melbourne International Film Festival, Short + Sweet Melbourne, and Melbourne International Comedy Festival. 

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The Adelaide Fringe Festival…

  • 2nd largest arts festival in the world… is it fair to compare it to Edinburgh? Like the Edinburgh of Australia?  [0 mins 0 secs]
    • I was told it was started to be an alternative to the Adelaide Festival so a “Fringe” if you will. Do you still see yourself as the “alternative” ? [1 mins 20 secs]
    • Is it open access? [20 mins]
    • Do you have a free fringe? [2mins]
  • What’s the relationship like with the other festivals? [19mins]
  • How long do performers do at the Fringe? [14 mins]
  • What opportunities do you have for up-and-coming comedians? [20 mins]
    • Are there any funds / bursaries that support artists coming over? [27 mins]
    • I’ve heard about the Artists Fund… what is that? [27 mins]
  • Why is it in Feb? How does it fit into the ecosystem of other festivals in Australia?
    • How does it fit into the ecosystem of festivals globally?
  • How do you help acts from the UK get over? [20 mins]
    • What issues are there in terms of working VISAs? [20 mins]
    • What are the common mistakes people over look when coming over to Australiia for a month?
  • Do you scout for shows? [22 mins 40 secs]
  • Why are you in Edinburgh? [22mins 40 secs]
  • Would you recommend people do a full month like Edinburgh or do people do shorter runs? [14 mins]
  • How many people come to watch comedy shows vs any other genre? [29 mins]
  • Audience advice. [34 mins 30 secs]
    • What trends do they get from ticket sales? [40 mins]

Everything else…

  • Who do you think is the most underrated person in your industry? [50 mins]
  • What do you think is the biggest problem in the comedy industry and how would you go about solving it? [53 mins]






Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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