EP38 – Adam Larter – How to build a “cult following” from the founder of the Weirdos.

Ask The Industry Podcast Comments

EP38 – Adam Larter – How to build a “cult following” from the founder of the Weirdos.

Ally Wilson


Total run time: 1 hour 08 mins 50 secs.

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About Adam Larter…

Adam Larter (@lartymcparty) founded the Weirdos comedy club (@weirdoscomedy) in 2010. Not a traditional club, it’s actually a revolving line up of comedians who act out shows, sketches and plays which he writers as well as a comedy night and a yearly panto.

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Here’s a list of questions we covered…

Live stand up…

  • You’re listed as an “alternative” comedian. Do you think that label is fair? [5 mins 29 secs]
  • What do you think “alternative comedy” means? [7 min 25 secs]
  1. Billy Connolly
  2. John Kearns
  3. Milton Jones
  4. Andrew Lawrence
  5. Bill Bailey
  6. Might Boosh
  7. Harry Hill
  8. Doc Brown
  9. Sam Simmons
  10. Bec Hill – Podcast
  • How do you find getting spots at traditional comedy clubs? [13 mins 55 secs]
  • Flaming Lips Documentary
  • How would you describe what the “Weirdos” do? [16 mins 29 secs]
  • Why don’t you do previews for shows? [18 mins 09 secs]
  1. Let Loose
  • The plus side of having a day job [thoughtout podcast]
  • What do you do for a day job (in marketing) and do you think that has had an impact on the ways you market a show? [24 mins]
  1. Copstick podcast

Weirdos Comedy Club…

  • What are the Weirdos? [35 mins 29 secs]
  1. Ali Brice
  2. Beth Vice
  3. Joz Norris
  4. Pat Cahill
  5. Holly Burn
  6. Tim Shishodia
  7. Mark Stevenson
  8. Darren Maskell
  9. Eleanor Morton
  • Tips on starting and building a cult following [37 mins 04 secs]
  • How they advertise their shows and get people to keep coming back. [43 mins 04 secs]
  • Do you think Time Out dropping the comedy listings will impact people discovering the Weirdos? [44 mins 24 secs]
  • How does the booking policy work for Weirdos? [48 mins 45 secs]
  • What do you think of themed nights or nights with hooks? [51 mins 29 secs]
  1. Pun RunBec Hill’s Podcast
  2. Lolitics
  3. The Invisible Dot
  4. Shambles
  5. ACMS
  6. The Lost Cabaret
  7. The Idiot Factory
  8. Bob Slayer’s podcast
  • Is it harder to get constructive feedback from an audience who like what you do? [56 mins 34 secs]
  • The value of having a day job and if it is even “ok” to have a day job as a performer. [1 hour 01 mins 49 secs]
  • What’s the best bit of advice you have for anyone who wants to build a cult following? [1 hour 3 mins 09 secs]
  1. Frank Sidebottom
  2. Doc Brown
  • What’s the best bit of advice you’ve ever been given? [1 hour 3 mins 09 secs]
  • I read that you don’t have a mailing list because you think that you should make an audience for your night and trust they’ll come back to you. But you do have a Facebook and a Twitter. I believe that permission marketing online is amazing and ok. Do you still believe that it is possible to build an audience but not push to get their details is viable? Do you think being a “niche” and “brand” which has been around for long enough means you have a bit more of a luxury to that?
  • What’s the long term plan for Weirdos? [58 mins 34 secs]
  • Do you find by cultivating an audience means that getting constructive feedback because harder because they love what you do, so you don’t get the bad gigs or dying where you can learn from what you’re doing?

Edinburgh Fringe…

  • Why he loves flyering during Edinburgh. [24 mins 29 secs]
  • Is marketing yourself in Edinburgh easier as you’re “alternative” so have a “hook”? [26 mins 24 secs]
  • How he has managed to make a profit in Edinburgh every year. [28 mins 49 secs]



Simon Caine is a comedian, author, podcaster, writer and social media manager. He's the host of the Ask The Industry Podcast (iTunes link) , writer of jokes for Twitter and teller of gags on the London comedy scene. He's also the person writing this and it is taking all his willpower not to make a "Simon Says" joke.
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